Post-Art Clarity

The current way we view fitness and sport is undoubtedly different to previous generations. Under the twin gazes of consumerism and social media, the performance of fitness has never been as pristine, polished, and poised as it is in 2025. I wonder what PE classes are like in schools; if I were a teenager today, would I be a social pariah if I cooked up any (and every) excuse under the sun to withdraw my participation in physical education? Would I be deemed as lazy and therefore an unacceptable junior member of society? A bizarrely large proportion of people with a significant social media following are now into fitness in a big way. You cannot un-see it once you realise that this has seeped into the content of people who otherwise do not make ‘fitness’ content. Although now that everything is documented online, before being commodified into sponsorship deals with relevant companies, perhaps I am naive in my shock. In the lockdown years, I understood the uptick in exercise routines; w...